Turning human and artificial intelligence into business capability

I help business leaders navigate the new realities of AI — connecting strategy, data, and technology to create measurable value.

Joachim Cronquist | Strategic AI Advisor — Turning Intelligence into Business Capability

About Joachim Cronquist

For more than three decades I’ve worked at the crossroads of business strategy, data, and technology — translating complexity into clarity and turning ideas into measurable outcomes.

Today many leaders feel the pull of AI but struggle to connect it with their business goals. My role is to bridge that gap: helping organizations see where to start, how to scale, and how to measure value along the way.

Cronquist AI is my advisory practice for executives who want to move beyond hype and build real, sustainable AI capability.

My approach

AI is no longer a technology decision — it’s a capital allocation discipline. My work combines three dimensions that most consultancies treat in isolation:

  1. Strategy — clarifying how AI creates business advantage.
  2. Data & Architecture — ensuring the foundation is fit for value creation.
  3. Execution & Governance — embedding discipline and measurable ROI.

Every engagement starts with a simple question:

“What would credible AI success look like for you?”

Advisory focus areas

Focus area

What it delivers

AI readiness & operating model

Diagnose organizational and data maturity before scaling AI.

AI ROI & capital efficiency

Quantify value creation and expose hidden costs across the AI lifecycle.

Governance & risk discipline

Establish guardrails for responsible and sustainable AI use.

Executive education & due diligence

Equip boards and investors to evaluate AI initiatives with confidence.

Let’s talk about your AI strategy

Whether you’re assessing readiness, questioning ROI, or shaping an AI investment thesis — I help you find clarity and traction.